A #ProCopyChat on Twitter

The ProCopywriters’ Network interviewed me on Twitter, asking about brand personality, tone of voice and content strategy. Here’s what we talked about during our #ProCopyChat: Let’s start with you telling us a bit more about yourself. What’s your writing background? Well, I’m a Brand Language Consultant. I help all sorts of different organisations change howContinue reading “A #ProCopyChat on Twitter”

Talking brand storytelling

So I’ve been podcasted – many thanks to Andy from SiteVisibility, who had me on their Internet Marketing Podcast to chat about brand storytelling. Once you start talking about brand storytelling, it’s hard to stop. We discussed how to give your brand a compelling personality, tell it as a gripping story and show your customersContinue reading “Talking brand storytelling”

Brand learnings from ‘Super Mario Bros’

So there’s a lot you can learn about how important good brand writing is from 1993’s failed ‘Super Mario Bros’ movie. OK, bear with me here. Dennis Hopper nails it The reason I’m bringing up one of cinema’s more epic turkeys is this article about its troubled production. The shoot looks tough to live through,Continue reading “Brand learnings from ‘Super Mario Bros’”

No brand’s a hero

For various reasons, the whole narrative branding thing has popped back into my head lately. As someone who’s been intimately involved with brands, worked in feature film development, and written much fiction, it’s something I’ve thought about quite a lot, over the years. One of the things I’ve noticed is that people tend to wantContinue reading “No brand’s a hero”