Dungeons, dragons and brand guidelines

Back in the day I used to play a lot of role playing games – Dungeons & Dragons, Call of Cthulhu, all of the classics. You’d get together with your friends, then head out into a whole new world and start exploring it, inventing and living its stories rather than just reading them. It wasContinue reading “Dungeons, dragons and brand guidelines”

Sizzle your way to better brand language

So we were down at the Garden Centre the other day, buying a goldfish. That was a lot of fun – but for me, the really exciting part of the trip was finding issue 4 of Weber’s ‘Grill On’ barbecue magazine, because their brand language is fantastic. We have two Weber barbecues – a bigContinue reading “Sizzle your way to better brand language”