A #ProCopyChat on Twitter

The ProCopywriters’ Network interviewed me on Twitter, asking about brand personality, tone of voice and content strategy. Here’s what we talked about during our #ProCopyChat: Let’s start with you telling us a bit more about yourself. What’s your writing background? Well, I’m a Brand Language Consultant. I help all sorts of different organisations change howContinue reading “A #ProCopyChat on Twitter”

How dark archetypes can help you fix your brand

People often use archetypes when they’re talking about brand personality or pinning down a tone of voice. They can be very helpful indeed – but, like everything, they have a dark side. Every heroic brand archetype is balanced by its villainous opposite. Those dark archetypes are just as useful when you’re thinking about your brand.Continue reading “How dark archetypes can help you fix your brand”