Helping Wired Sussex members tell brand stories
Speaking and taking part in a panel discussion
Tech sector support organisation Wired Sussex wanted to help their members understand branding. I took my turn sharing brand storytelling insights – that’s my fifteen minute speech above. Then I joined a panel with a highly experienced brand strategist and one of the Big Four’s ex-head of corporate affairs to discuss what we’d said and respond to audience questions.
Running a breakout session for Crisis Action
Training 40 people in a couple of hours
Conflict resolution charity Crisis Action asked me to put together a short, sharp better writing session for forty people at their annual conference. They were the single most international group I’ve ever worked with. It was fascinating helping them think through their different writing styles and understand which ones can work for them all.
Making Legal & General clearer and warmer
Training senior teams
Legal & General wanted to make sure their new tone of voice was really working. Afia asked me to run a series of one day ToV workshops for them, training different teams in their Kingswood and Hove offices. The sessions bedded in the new tone of voice and helped attendees think through how they were going to deploy it in their daily working lives.
Short, sharp sessions for QuoteMeHappy.com
Snappy training for two people at a time
QuoteMeHappy wanted their callcentre people to write more effectively. But they couldn’t spare them from the phones for more than a couple of hours at a time. Working through Afia, I put together a two hour training session and zipped two people at a time through it. QuoteMeHappy ended up with better writers, and no service interruption whatsoever!
Showing Ronseal what to say on the tin
Designing & facilitating in-depth two day tone of voice workshops
Ronseal wanted to take a good, hard look at how they used words. Working with Afia, I helped them understand how their brand personality had changed over the last twenty years. Then I created a new tone of voice for them, bedding it in with two day training sessions for them and their agencies. Along the way I helped them develop a more efficient content development and sign-off process.
Bedding in Vodafone UK’s new brand tone
Training several hundred people, plus lots of troubleshooting
I spent over a year working with Vodafone UK for Afia. After helping define their new tone of voice, I ran an extended programme of day-long training sessions for their agencies and several hundred of their staff. There was a fair bit of onsite coaching too, and a lot of editing, copywriting and general word-related trouble-shooting.