Future proofing tech clients

Creating content strategy
Content strategy
Copywriting and editing perfect words
Copywriting and editing
Training you to write more effectively
Coaching, training & speaking
Financial TechFMCG Prof servicesCharities

Helping Wired Sussex members tell brand stories

Speaking and taking part in a panel discussion

Tech sector support organisation Wired Sussex wanted to help their members understand branding. I took my turn sharing brand storytelling insights – that’s my fifteen minute speech above. Then I joined a panel with a highly experienced brand strategist and one of the Big Four’s ex-head of corporate affairs to discuss what we’d said and respond to audience questions.

Helping a fintech scale-up define its offer

Defining brand messaging and tone of voice, writing key docs

One of London’s fastest growing fintech companies needed help explaining its offer to potential clients with little or no tech knowledge. Working through The Marketing Eye, I helped its management team define why the company exists, what it offers and how it works. I also gave basic tone of voice guidance and brought their new brand thinking to life with some key document rewrites.

Explaining HealthLumen’s high tech offer

Writing a website communicating tech expertise in clear, simple language

Healthlumen model how millions of people will react to health challenges, decades into the future. That’s very useful for senior pharma people, policymakers, thinktanks and charities. But because it’s based on some very complex technology, it’s hard to explain. Working with Afia, I cut through the technical jargon to write their simple, effective benefits driven website.

Creating an IT giant’s brand personality

Designing & facilitating workshops, defining & testing a brand personality

Afia asked me to run workshops in Dusseldorf, Paris and London, and interview people across Europe, to help an IT infrastructure provider understand its different national personalities and pin down the values all of its employees share. All the conversations came together in the creation of a single, universal brand personality that’s inspiring the whole company to work together as one.

Bringing tomorrow to life for SciFutures

Writing 500 word science fiction prototyping short stories

SciFutures are an LA based science fiction prototyping agency. They bring the future to life for big corporate and consumer brands by telling stories about what’s coming next. I’ve written short fictions for them exploring the impact of all sorts of different technologies on various different tomorrows.    

Bedding in Vodafone UK’s new brand tone

Training several hundred people, plus lots of troubleshooting

I spent over a year working with Vodafone UK for Afia. After helping define their new tone of voice, I ran an extended programme of day-long training sessions for their agencies and several hundred of their staff. There was a fair bit of onsite coaching too, and a lot of editing, copywriting and general word-related trouble-shooting.

Writing WeTeachCRO’s must-read booklet

Turning tech-speak into an attention-grabbing brochure

WeTeachCRO are a specialist conversion rate optimisation agency. They make sure that the people who come to your website buy from your website. They wanted to grab the attention of potential agency partners, making sure their offer stood out from the crowd. I wrote the snappy, punchy sales brochure that explained why their partners really need them.