Content strategy for clients like you

Creating content strategy
Content strategy
Copywriting and editing perfect words
Copywriting & editing
Training you to write more effectively
Coaching, training & speaking
Financial TechFMCG Prof servicesCharities

Helping Accenture Ireland talk about strategy

Refining speeches, shaping an event

I travelled to Dublin to interview various senior Accenture Ireland people in the run up to a day-long, company-wide strategy event, helping them pull their speeches into shape. Then I worked on the event itself, shaping its attendees’ experience of the day.

Defining a fintech scale-up’s offer and products

Defining brand messaging and tone of voice, writing key docs

One of London’s fastest growing fintech companies needed help explaining its offer to potential clients with little or no tech knowledge. Working through The Marketing Eye, I helped its management team define why the company exists, what it offers and how it works. I also gave basic tone of voice guidance and brought their new brand thinking to life with some key document rewrites.

Creating an IT giant’s brand personality

Designing & facilitating workshops, defining and testing a brand personality

Afia asked me to run workshops in Dusseldorf, Paris and London, and interview people across Europe, to help an IT infrastructure provider understand its different national personalities and pin down the values all of its employees share. All the conversations came together in the creation of a single, universal brand personality that’s inspiring the whole company to work together as one.

Helping Lloyd’s of London write more impactfully

Auditing lots and lots of content, shaping a new tone of voice

I was part of a team of three writers auditing Lloyd’s of London’s entire written output. We covered a lot of ground, from their regular insurance magazine to internal syndicate communications. I pulled together our findings in a substantial report, highlighting best practice examples, helping them understand what wasn’t working and sharing practical tips on communicating more clearly.

Showing Ronseal what to say on the tin

Designing & facilitating brand & training workshops, creating a tone of voice

Ronseal wanted to take a good, hard look at how they used words. Working with Afia, I helped them understand how their brand personality had changed over the last twenty years. Then I created a new tone of voice for them, bedding it in with two day training sessions for them and their agencies. Along the way I helped them develop a more efficient content development and sign-off process.

Creating Twinings’ tea naming strategy

Designing & facilitating a workshop, developing strategy, writing a guidebook

Brand writing experts Afia brought me in to help Twinings create a content strategy for the front of their packs. I looked at how the big brands talk about their teas, interrogated Twinings’ own approach to writing, designed and ran an exploratory workshop then created a naming and descriptor writing guide for them. It’s packed with practical advice and creative examples to help Twinings people across the world write uniquely enticing, alluring pack copy.