Rebranding & rewriting the Tallow Chandlers
Brand strategy, content strategy, copywriting
The Tallow Chandlers are one of the Livery Companies of the City of London. They’ve been part of its fabric for at least five hundred and fifty years. I helped them create a new brand personality and tone of voice that makes their rich history and wide-ranging charitable activities directly relevant to people today. Then I brought it all to life by copywriting their new website.
Celebrating the British Council’s 50th birthday
Brand strategy, copywriting
The British Council wanted to celebrate their 50th birthday in style. Working with social media mavens the Tuttle Club, I planned out three project development workshops. That led to me exploring the British Council’s film archive, blogging about everything I found, speaking about it at the ICA and inspiring the creation of a new company to properly assess and conserve it.
Editing a flagship policy guide for Transform
Drug legalisation campaigners Transform wanted to set out, in detail, what a legally regulated system of drug control could look like in practice. I edited the 232 page book that did it and wrote a 24 page executive summary to support it. The book’s been downloaded over half a million times and has become a key text in the responsible regulation debate.
Running a breakout session for Crisis Action
Conflict resolution charity Crisis Action asked me to put together a short, sharp better writing session for forty people at their annual conference. They were the single most international group I’ve ever worked with. It was fascinating helping them think through their different writing styles and understand which ones can work for them all.
Helping a major new charity go live
One of our big heritage organisations has just stepped out of government control to become a charity. Working through Afia, I wrote the strategy guide that explains their new status and approach to their staff, their volunteers and their donors. I followed that up by drafting their first ever annual report.
Creating an audio tour of Strawberry Hill House
The newly refurbished Strawberry Hill House needed a guide as quirkily splendid as it is. I dug into its history, adopted the voice of Sir Horace Walpole (inventor of the Gothic and builder of the house) and wrote the audioguide as a forty five minute brand drama, centred on the man, his achievement and his eccentricities.