Celebrating the British Council’s 50th birthday
Workshop design, writing a blog, public speaking
The British Council wanted to celebrate their 50th birthday in style. Working with social media mavens the Tuttle Club, I planned out three project development workshops. That led to me exploring the British Council’s film archive, blogging about everything I found, speaking about it at the ICA and inspiring the creation of a new company to properly assess and conserve it. The films are now available for everyone to watch on the British Council’s website.
Running a breakout session for Crisis Action
Training forty people in two hours
Conflict resolution charity Crisis Action asked me to put together a short, sharp better writing session for forty people at their annual conference. They were the single most international group I’ve ever worked with. It was fascinating helping them think through their different writing styles and understand which ones can work for them all.
Helping a major new charity go live
Writing a strategy guide and drafting an annual report
One of our big heritage organisations has just stepped out of government control to become a charity. Working through Afia, I wrote the strategy guide that explains their new status and approach to their staff, their volunteers and their donors. I followed that up by drafting key sections of their first ever annual report.
Creating an audio tour of Strawberry Hill House
Writing a 45 minute audio drama
The newly refurbished Strawberry Hill House needed a guide as quirkily splendid as it is. I dug into its history, adopted the voice of Sir Horace Walpole (inventor of the Gothic and builder of the house) and wrote the audioguide as a forty five minute audio drama, centred on the man, his achievement and his eccentricities. Here are some clips from it – Horace introduces his dining room, discovers that a tour party has helped itself to some souvenirs then exults as they guiltily flee.
Rebranding & rewriting the Tallow Chandlers
Defining messaging and tone of voice, writing a website
The Tallow Chandlers are one of the Livery Companies of the City of London. They’ve been part of its fabric for at least five hundred and fifty years. I helped them create new brand messaging and a tone of voice that makes their rich history and wide-ranging charitable activities directly relevant to people today. Then I brought it all to life by copywriting their new website.
Editing a flagship policy guide for Transform
Editing a 232 page book, writing a 24 page exec summary
Drug legalisation campaigners Transform wanted to set out, in detail, what a legally regulated system of drug control could look like in practice. I edited the 232 page book that did it and wrote a 24 page executive summary to support it. The book’s been downloaded over half a million times and has become a key text in the responsible regulation debate.