So you want to know about Tone of Voice? Well, it’s really about making sure you’re talking like your customers do.
Once you’ve sorted out your Tone of Voice, people are going to love hearing from you. You’ll sound just like them, so they’ll feel like they’re chatting with someone they can really trust.
And having a Tone of Voice guidebook will take a lot of the AAARGGGHHH!!! out of everything from blasting out big public comms campaigns to finally writing that urgent email you’ve been putting off all day.
It’ll help you:
- talk with the right people in ways they’ll hear, understand and really want to act on
- bring your brand to life with every single word you write
- make the whole writing process so much easier
To show you how different tones work, I’ve written this page in three different ways – there’s also a very corporate version of it (yikes!) and one that uses my standard tone. Click on each to check them out.
What’s not to like? And now we’re on top of your Tone of Voice, it’s Content Strategy time!