My three minute guide to writing a business blog

Friendly, helpful blog posts are a great way of bringing people back to your website again and again. But writing a business blog can be a real challenge. You’ve got to keep on finding interesting things to talk about. Then you’ve got to work out what you’re going to say and find the right wordsContinue reading “My three minute guide to writing a business blog”

That time I rewrote a Thameslink message screen

I’m on a Thameslink train into London, compulsively watching my carriage’s little message screen. It’s giving me some pretty useful information – but their brand language is a little clunky. That’s frustrating, because with a few simple tweaks their writing could be much warmer, friendlier and more impactful. So, as a great believer in puttingContinue reading “That time I rewrote a Thameslink message screen”

How to stop writing

Sometimes the biggest challenge is knowing when to stop writing. It’s easy – and so frustrating – to find yourself spending ages on a document, going back over it again and again, adding more and more to make sure that absolutely everything essential is in there. That can be a surprisingly simple problem to solve.Continue reading “How to stop writing”

Why Dr Watson’s right about good writing

Sherlock Holmes is very famous indeed. His adventures have been translated into 76 different languages. The Guinness World of Records lists him as the ‘most portrayed movie character’, played by over 70 different actors in more than 200 movies. Even his computer game’s sold more than 7 million copies. But there’s one thing this mostContinue reading “Why Dr Watson’s right about good writing”

So why do we need tone of voice anyway?

Well, you can answer that in three words: Dick Van Dyke If you’re not British, you probably know him as a tremendously versatile actor and light entertainer who’s still hoofing it up in his 90s. But if you are a Brit, when you hear his name you’ll probably mutter something like ‘Gorblimey Mary Poppins’ inContinue reading “So why do we need tone of voice anyway?”

The Golden Secret of good writing

Yesterday Andy White interviewed me for SiteVisibility‘s weekly Internet Marketing Podcast. We talked about ‘Bringing your brand to life with words’. Our chat ended with a fascinating question about good writing. Andy asked: ‘What’s the one bit of advice you’d give to to help anyone write more effectively?’ I had to stop and think forContinue reading “The Golden Secret of good writing”

The process is the point

So in my ever-continuing quest to be a more dynamic, energetic consultant, I’ve joined one of the local gyms. In practice, it actually means that – on a reasonably regular basis – I’m actually a pinker, more puffed-out consultant, but we’ll get there. Yay Gympop! While training, I’ve been very struck by the gym’s visionContinue reading “The process is the point”