Creating the perfect one sentence elevator pitch

These days, the elevator pitch is a big thing. It’s something every brand should be able to do for itself. But boiling the essence of what you do and why that matters into a pithy, witty statement of intent can be a nightmare. I’m sure you’ve struggled with it – I certainly have. So, I’mContinue reading “Creating the perfect one sentence elevator pitch”

Brand learnings from ‘Super Mario Bros’

So there’s a lot you can learn about how important good brand writing is from 1993’s failed ‘Super Mario Bros’ movie. OK, bear with me here. Dennis Hopper nails it The reason I’m bringing up one of cinema’s more epic turkeys is this article about its troubled production. The shoot looks tough to live through,Continue reading “Brand learnings from ‘Super Mario Bros’”

A film making masterclass

Last night I went to the launch of the British Council’s Film Collection. It was a wonderful evening – great to see the films, and very satisfying to see a process I helped begin back in 2009 come to such marvellous fruition. I’ve blogged about it all in more detail over at allumination, where I’veContinue reading “A film making masterclass”