The Matrix, Experience Channels, and THE WINE PACKAGING OF TOMORROW!!!

Andy Warhol said that in the future, everyone will be famous for fifteen minutes. He was wrong. In fact, in the future, everyone will be an advert for fifteen minutes. That’s because it’s in the nature of experience channels to allow just about anyone to share their impressions of a particular brand in a wayContinue reading “The Matrix, Experience Channels, and THE WINE PACKAGING OF TOMORROW!!!”

What is an Experience Channel?

Having introduced the idea of an Experience Channel in a previous post, I thought I’d sketch out what I meant by it in a little more detail. So, a few more thoughts on what exactly I think an Experience Channel is: Poly communication In an Experience Channel, communication isn’t one way or two way, butContinue reading “What is an Experience Channel?”