A #ProCopyChat on Twitter

The ProCopywriters’ Network interviewed me on Twitter, asking about brand personality, tone of voice and content strategy. Here’s what we talked about during our #ProCopyChat: Let’s start with you telling us a bit more about yourself. What’s your writing background? Well, I’m a Brand Language Consultant. I help all sorts of different organisations change howContinue reading “A #ProCopyChat on Twitter”

How to help your customers change

When you’re telling stories, you end up spending a lot of time thinking about change. That’s because stories are for the most part about why and how people change. And the way they map out change can help you think about the customer journey that turns people from distant prospects into committed customers. How changeContinue reading “How to help your customers change”