Co-operative sets, not competitive sets

The world of social media is all about building relationships with people who – in one way or another – share your obsessions. It’s built on a social model that emphasises progress through co-operation, rather than progress through competition. I’ve been thinking for a little while about how that emphasis on engagement through sharing canContinue reading “Co-operative sets, not competitive sets”

On becoming an organisation

In his late 50s essay. ‘A Process Conception of Psychotherapy’, noted American psychologist Carl R. Rogers laid out a for-the-time revolutionary theory of how patients progress through the therapeutic process. That essay remains very resonant, often in surprising ways. Re-reading it the other day, I was struck – for example – by how it deliversContinue reading “On becoming an organisation”

Disappearing into use

Marketeers spend much time and effort making their brands unique, so they stand out from the crowd; but branding acts as camouflage as much as display. Display is a form of disruption. By standing out from what’s around it, a brand breaks our smooth perception of the world-as-a-whole and demands that we attend to aContinue reading “Disappearing into use”