My three minute guide to writing a business blog

Friendly, helpful blog posts are a great way of bringing people back to your website again and again. But writing a business blog can be a real challenge. You’ve got to keep on finding interesting things to talk about. Then you’ve got to work out what you’re going to say and find the right wordsContinue reading “My three minute guide to writing a business blog”

How to say sorry when your brand’s screwed up

When you’re a brand, it can be tough to know how to say sorry. Brand messaging is all about being positive, so brand representatives don’t really have much practice at responding to the negative. That can make them feel really insecure. And then they hit problems. Making things worse They can blame other people, likeContinue reading “How to say sorry when your brand’s screwed up”

How to stop writing

Sometimes the biggest challenge is knowing when to stop writing. It’s easy – and so frustrating – to find yourself spending ages on a document, going back over it again and again, adding more and more to make sure that absolutely everything essential is in there. That can be a surprisingly simple problem to solve.Continue reading “How to stop writing”

Sizzle your way to better brand language

So we were down at the Garden Centre the other day, buying a goldfish. That was a lot of fun – but for me, the really exciting part of the trip was finding issue 4 of Weber’s ‘Grill On’ barbecue magazine, because their brand language is fantastic. We have two Weber barbecues – a bigContinue reading “Sizzle your way to better brand language”

So why do we need tone of voice anyway?

Well, you can answer that in three words: Dick Van Dyke If you’re not British, you probably know him as a tremendously versatile actor and light entertainer who’s still hoofing it up in his 90s. But if you are a Brit, when you hear his name you’ll probably mutter something like ‘Gorblimey Mary Poppins’ inContinue reading “So why do we need tone of voice anyway?”

The Golden Secret of good writing

Yesterday Andy White interviewed me for SiteVisibility‘s weekly Internet Marketing Podcast. We talked about ‘Bringing your brand to life with words’. Our chat ended with a fascinating question about good writing. Andy asked: ‘What’s the one bit of advice you’d give to to help anyone write more effectively?’ I had to stop and think forContinue reading “The Golden Secret of good writing”

Why business writing should come from the heart

There’s a comment that often comes up when I’m training B2B communicators in better business writing. It usually happens when I say something along the lines of: ‘To write well, you have to think about what your audience are feeling as much as what you’re telling them’. And when I say that, someone usually repliesContinue reading “Why business writing should come from the heart”