What is an Experience Channel?

Having introduced the idea of an Experience Channel in a previous post, I thought I’d sketch out what I meant by it in a little more detail. So, a few more thoughts on what exactly I think an Experience Channel is: Poly communication In an Experience Channel, communication isn’t one way or two way, butContinue reading “What is an Experience Channel?”

Red Bull gives me wings

I had a bit of an odd experience a couple of weeks back at the Media140 Conference, because Red Bull and an upcoming BBC documentary came together to help me understand exactly what it is we at Tuttle produce for people. In particular, that’s fed into an understanding of what we are beginning to doContinue reading “Red Bull gives me wings”

Co-operative sets, not competitive sets

The world of social media is all about building relationships with people who – in one way or another – share your obsessions. It’s built on a social model that emphasises progress through co-operation, rather than progress through competition. I’ve been thinking for a little while about how that emphasis on engagement through sharing canContinue reading “Co-operative sets, not competitive sets”

Disappearing into use

Marketeers spend much time and effort making their brands unique, so they stand out from the crowd; but branding acts as camouflage as much as display. Display is a form of disruption. By standing out from what’s around it, a brand breaks our smooth perception of the world-as-a-whole and demands that we attend to aContinue reading “Disappearing into use”