Creating the perfect one sentence elevator pitch

These days, the elevator pitch is a big thing. It’s something every brand should be able to do for itself. But boiling the essence of what you do and why that matters into a pithy, witty statement of intent can be a nightmare. I’m sure you’ve struggled with it – I certainly have. So, I’mContinue reading “Creating the perfect one sentence elevator pitch”

How to create impossibly imaginative brand stories

You probably already tell very realistic tales about your brand. Telling much more imaginative brand stories about it – science fiction, fantasy, even horror ones – can unlock very important truths about it too. That’s because those kinds of stories reveal different kinds of truths in different ways. Let’s start by understanding what those truthsContinue reading “How to create impossibly imaginative brand stories”

A #ProCopyChat on Twitter

The ProCopywriters’ Network interviewed me on Twitter, asking about brand personality, tone of voice and content strategy. Here’s what we talked about during our #ProCopyChat: Let’s start with you telling us a bit more about yourself. What’s your writing background? Well, I’m a Brand Language Consultant. I help all sorts of different organisations change howContinue reading “A #ProCopyChat on Twitter”

How to help your customers change

When you’re telling stories, you end up spending a lot of time thinking about change. That’s because stories are for the most part about why and how people change. And the way they map out change can help you think about the customer journey that turns people from distant prospects into committed customers. How changeContinue reading “How to help your customers change”

Lose the charts, just tell it as a story

I was at a tech meetup the other night. It was a hot evening and I’d had a glass of wine beforehand. All the presentations were full of fascinating info, but also quite technical and bullet pointy. So – as I’m sure you can imagine – my attention began to wander and I started feelingContinue reading “Lose the charts, just tell it as a story”

Talking brand storytelling

So I’ve been podcasted – many thanks to Andy from SiteVisibility, who had me on their Internet Marketing Podcast to chat about brand storytelling. Once you start talking about brand storytelling, it’s hard to stop. We discussed how to give your brand a compelling personality, tell it as a gripping story and show your customersContinue reading “Talking brand storytelling”