Talking brand storytelling

So I’ve been podcasted – many thanks to Andy from SiteVisibility, who had me on their Internet Marketing Podcast to chat about brand storytelling. Once you start talking about brand storytelling, it’s hard to stop. We discussed how to give your brand a compelling personality, tell it as a gripping story and show your customersContinue reading “Talking brand storytelling”

Dungeons, dragons and brand guidelines

Back in the day I used to play a lot of role playing games – Dungeons & Dragons, Call of Cthulhu, all of the classics. You’d get together with your friends, then head out into a whole new world and start exploring it, inventing and living its stories rather than just reading them. It wasContinue reading “Dungeons, dragons and brand guidelines”

How dark archetypes can help you fix your brand

People often use archetypes when they’re talking about brand personality or pinning down a tone of voice. They can be very helpful indeed – but, like everything, they have a dark side. Every heroic brand archetype is balanced by its villainous opposite. Those dark archetypes are just as useful when you’re thinking about your brand.Continue reading “How dark archetypes can help you fix your brand”