Creating the perfect one sentence elevator pitch

These days, the elevator pitch is a big thing. It’s something every brand should be able to do for itself. But boiling the essence of what you do and why that matters into a pithy, witty statement of intent can be a nightmare. I’m sure you’ve struggled with it – I certainly have. So, I’mContinue reading “Creating the perfect one sentence elevator pitch”

Olivia Colman’s excellent copywriting advice

Olivia Colman is more than just a wonderful actor. She’s very kind and thoughtful person too. That came out in a bit of film-set advice she once gave. It’s such good advice that it can help you when you’re copywriting for your business. Helping a fellow actor focus I found the story of her excellentContinue reading “Olivia Colman’s excellent copywriting advice”

How to say sorry when your brand’s screwed up

When you’re a brand, it can be tough to know how to say sorry. Brand messaging is all about being positive, so brand representatives don’t really have much practice at responding to the negative. That can make them feel really insecure. And then they hit problems. Making things worse They can blame other people, likeContinue reading “How to say sorry when your brand’s screwed up”

That time I rewrote a Thameslink message screen

I’m on a Thameslink train into London, compulsively watching my carriage’s little message screen. It’s giving me some pretty useful information – but their brand language is a little clunky. That’s frustrating, because with a few simple tweaks their writing could be much warmer, friendlier and more impactful. So, as a great believer in puttingContinue reading “That time I rewrote a Thameslink message screen”

A #ProCopyChat on Twitter

The ProCopywriters’ Network interviewed me on Twitter, asking about brand personality, tone of voice and content strategy. Here’s what we talked about during our #ProCopyChat: Let’s start with you telling us a bit more about yourself. What’s your writing background? Well, I’m a Brand Language Consultant. I help all sorts of different organisations change howContinue reading “A #ProCopyChat on Twitter”

Why Dr Watson’s right about good writing

Sherlock Holmes is very famous indeed. His adventures have been translated into 76 different languages. The Guinness World of Records lists him as the ‘most portrayed movie character’, played by over 70 different actors in more than 200 movies. Even his computer game’s sold more than 7 million copies. But there’s one thing this mostContinue reading “Why Dr Watson’s right about good writing”

Sizzle your way to better brand language

So we were down at the Garden Centre the other day, buying a goldfish. That was a lot of fun – but for me, the really exciting part of the trip was finding issue 4 of Weber’s ‘Grill On’ barbecue magazine, because their brand language is fantastic. We have two Weber barbecues – a bigContinue reading “Sizzle your way to better brand language”