The you-ness of business

I don’t often get inspired by by business books, but I have been by 37 Signals’ rather wonderful Rework. They describe it as being about their experience building, running and growing (or not growing) a business.

It’s at once easy to read and very challenging. More importantly, it feels very personal indeed. This book was clearly written by people who’ve lived what they’re writing about, and are now really enjoying sharing it.

In fact, that sense of the personal is one of the book’s key themes, and one that really resonated with me. Rework does a great job of reminding you that you’re in business to be you, and that your success will stand or fall on nothing other than your you-ness.

Pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. Competitors can never copy the you in your product.

Words to both live and work by, tho’ – if you follow the 37 Signals’ ethos – there can be much less difference between the two than you might think.

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