No brand’s a hero

For various reasons, the whole narrative branding thing has popped back into my head lately. As someone who’s been intimately involved with brands, worked in feature film development, and written much fiction, it’s something I’ve thought about quite a lot, over the years. One of the things I’ve noticed is that people tend to want […]

Disappearing into use

Marketeers spend much time and effort making their brands unique, so they stand out from the crowd; but branding acts as camouflage as much as display. Display is a form of disruption. By standing out from what’s around it, a brand breaks our smooth perception of the world-as-a-whole and demands that we attend to a […]