Well, I’ve been helping brands find the right words to reach the right people in the right way for over twenty years.
I began back in the 90s at Unilever subsidiary Birds Eye Wall’s, where I learned the brand management basics. Then I built up my storytelling skills developing movie scripts for the BBC, Sky Movies and others, before combining my creative and strategic skills at branding agency Corporate Edge and experiential agency Imagination.
Favourite agency projects included naming Nectar and the Ford Kuga, helping Ericsson rethink their international exhibition strategy, writing linked speeches for the entire board of Vodafone UK and developing Help the Aged’s tone of voice.
Now I work independently, helping brands like Twinings, Ronseal, Vodafone, Legal & General, English Heritage, Lloyd’s of London and many more find the words that future proof their brands. Sometimes I work directly with them, sometimes through creative agencies from Afia to Imagination.
When I’m not helping brands I’m a science fiction author, with two novels published internationally and a third on the way. So, one way or another, I spend most of my time making sure people are ready for whatever’s coming next.
Find out more
Here are some of my recent projects. If you want to find out more about my long-term career history, it’s all up on my LinkedIn page. And there’s more about my books and other authorial activities over at my fiction site, allumination.