Hello, I’m Al Robertson. It’s lovely to meet you!
At this point in real life I’d be finding you a seat and offering you tea, coffee and a biscuit or two. Unfortunately, I can’t yet do that virtually – but I hope you’re sat somewhere comfortable with a lovely hot drink and something tasty to snack on.
So who is this Al Robertson guy anyway?
Well, I’ve been helping brands find the right words to reach the right people in the right way for over twenty years.
Along the way I’ve been called a Brand Strategist, a Creative Consultant, a Brand Storyteller, a Content Strategist, a Brand Language Consultant, a Brand Writing Trainer and Troubleshooter, a Namewriter and sometimes just a Brand Writer.
I began back in the 90s at Unilever subsidiary Birds Eye Wall’s. Then, after a couple of years helping the BBC, Sky Movies and others develop feature films, I shifted back into the branding world at agencies like Corporate Edge and Imagination.
My favourite client-side and agency projects included naming Nectar and the Ford Kuga, rethinking Ericsson’s international exhibitions strategy, helping rebrand the Shetland Islands and writing the jokes on Wall’s ice cream sticks.
Now I work independently, helping brands like Twinings, Ronseal, Vodafone, Legal & General and Lloyd’s of London find the words that future proof their brands. Sometimes I work directly with them, sometimes through creative agencies from Afia to Imagination.
When I’m not helping brands I’m a science fiction author, with two novels published internationally and a third on the way. So, one way or another, I spend most of my time making sure people are ready for whatever’s coming next.
Find out more
Here are some of my recent projects. If you want to find out more about my long-term career history, it’s all up on my LinkedIn page. And there’s more about my books and other authorial activities over at my fiction site, allumination.