Well, I’ve been helping brands find the right words to reach the right people in the right way for over twenty years.
I’ve been working independently for the last 10 years. I’ve helped brands like Twinings, Ronseal, Vodafone, Legal & General, English Heritage, Lloyd’s of London and many more find the words that future proof their brands.
Sometimes I work directly with brands, sometimes through creative agencies from Afia to Imagination.
Deep branding experience
Before going freelance I worked at experiential agency Imagination and branding agency Corporate Edge. Favourite agency projects included naming Nectar and the Ford Kuga, helping Ericsson rethink their international exhibition strategy, writing linked speeches for the entire board of Vodafone UK and developing Help the Aged’s tone of voice.
That followed on from a couple of years learning how to tell stories by working in movie development at Intermedia, the BBC, Sky Movies and others. And it all started way back in the 90s, when I learned the brand management basics (and ate a lot of ice cream) at Uniliever subsidiary Birds Eye Wall’s.
An eye for tomorrow
When I’m not helping brands I’m a science fiction author, with two novels published internationally and a third on the way. So, one way or another, I spend most of my time making sure people are ready for whatever’s coming next.
Find out more
Here are some of my recent projects. If you want to find out more about my long-term career history, it’s all up on my LinkedIn page. And there’s more about my books and other authorial activities over at my fiction site, allumination.