Defining and using the appropriate Tone of Voice helps organisations communicate clearly and directly with their target audiences.
Once the correct tone is agreed, an organisation’s copy can be rewritten to stand out from its competitors and more directly engage its customers. We will then support the new brand tone with a detailed guidebook, to aid the copywriting briefing, creation, feedback and sign-off process.
A clearly defined Tone of Voice will help its users:
- select the appropriate language to communicate clearly and directly with their customers
- create greater confidence in and clarity about what their brand stands for
- simplify the process of managing both internaland external writers
Once a new Tone of Voice is in place, we recommend developing a corporate Content Strategy to support it.