Brand learnings from ‘Super Mario Bros’

So there’s a lot you can learn about how important good brand writing is from 1993’s failed ‘Super Mario Bros’ movie. OK, bear with me here. Dennis Hopper nails it The reason I’m bringing up one of cinema’s more epic turkeys is this article about its troubled production. The shoot looks tough to live through, […]

Writing speech for brands

It struck me just now that the best way of writing for brands is to see your words as speech, not prose. That came out of thinking about the difference between writing for brands and writing fiction. I’ve always separated them by saying that, when I write for a brand, I’m trying to sound like […]

Red Bull gives me wings

I had a bit of an odd experience a couple of weeks back at the Media140 Conference, because Red Bull and an upcoming BBC documentary came together to help me understand exactly what it is we at Tuttle produce for people. In particular, that’s fed into an understanding of what we are beginning to do […]